About Us

Shade Beauty is a small indie brand that was founded in 2016. We are based in Michigan and are a one woman show! All of our products are handmade. We pride ourselves in offering our customers high quality products at affordable prices.


Shade Beauty's owner, Dawn, dabbled in creating products for personal use and enjoyment in her spare time aside from raising a family, working full-time, and being a full-time law student. Upon discovering a love for creating makeup, Dawn decided it was time to share the products with the world and thus, Shade Beauty was born. The crown logo was inspired by Dawn's daughter, who also enjoys helping name products. Dawn's two sons are also on Shade Beauty's creative team.


Shade Beauty continues to slowly expand its line of products and has much more in store as the years come. We hope you will continue enjoying the products we release and truly appreciate your support over the last two years.